When it comes to growing your business, it’s important to be active on social media. However, being active alone won’t necessarily spike up sales and boost popularity–you must learn how to play your cards right.
That’s what social media managers are for. If you haven’t heard of them yet, then it’s about time you should. In this article, we will explain what a social media manager is and what they do, as well as some clear indicators that they’re doing good at their job. So, keep reading ahead to learn more.
What is a Social Media Manager?
If you take a look at any brand or business account on social platforms, chances are there’s a manager handling it. Social media managers are known for developing effective techniques to boost followers, making and managing social campaigns, creating content, evaluating analytics, and collaborating with key stakeholders in a company.
Social media managers have specific responsibilities and will depend on the size of the organization. Let’s say that a lot of social media managers at bigger corporations generally approve copy or videos instead of creating them. Smaller companies will also assign their social media managers to take on more content creation.
What Do Social Media Managers Do?
Posting content and replying to comments is just the tip of the iceberg. Social media managers do a lot more work, and here are some of them.
Strategize content and campaigns
To be able to increase engagement, social media managers are responsible for visualizing and maybe even executing social campaigns that meet the major marketing strategies of the company. They can also brainstorm ideas for well-timed content or reuse content that’s user-generated.
Increase followers and drive engagement
Social media managers are responsible for enhancing a company’s profile on every platform by increasing followers as well as the amount of engagement AKA the likes, comments, and shares they receive. They are also expected to create visual or written posts to attain both.
To add to creative work, social media managers also dedicate time to analyzing data to form conclusions about the performance of the company’s posts and content. A technique called social listening is monitoring what users on social media say about the brand or its competitors–this method is very helpful and shouldn’t be overlooked.
Post and monitor social media platforms
This will depend on the team’s size, but generally, social media managers may also be responsible for posting and monitoring every social platform. With this, the trick is to schedule posts and evaluate the responses of the followers. Social media managers can also be assigned to reply to messages and comments from followers.
Report stats to main stakeholders
Social media managers are expected to report their achievements to the marketing team and possibly the company’s stakeholders. This is because they want to know just how impactful the work has been. They want to know how the social media manager is able to increase engagement, grow followers, produce campaigns and creative content, and more.
What are the Signs of a Good Social Media Manager?
Now that you have an idea of what a social media manager is, it’s time to lay down the different characteristics of a good one. Considering that there are a lot of social media managers in the industry already, it can be a journey to distinguish which one is good and which one is just not worth the time and money.
Here are seven signs of a good social media manager that you need to look out for.
They communicate well
Social media managers should be able to communicate effectively with their audience and convey brand messaging clearly and concisely.
They think creatively
They must be able to develop innovative and engaging content ideas to capture their audience's attention.
They do strategic planning
Social media managers should create a cohesive and consistent social media strategy that aligns with the overall marketing goals of the brand.
They have analytical skills
They should be able to analyze and interpret social media metrics to understand how the brand performs on social media and make data-driven decisions.
They are flexible and adaptable
Social media is constantly changing, so a good social media manager should be able to adapt to new trends and technologies at the same pace.
They pay attention to detail
Good social media managers pay close attention to detail when creating content, ensuring all posts are grammatically correct, on-brand, and visually appealing.
They have a passion for social media
If they aren’t passionate about what they do, then how will they produce great results? A good social media manager has a passion for social media and is up-to-date with the industry's latest trends and best practices.
A good social media manager is essential to any successful marketing team. They possess many skills, including strong communication, creativity, strategic planning, analytical skills, customer service skills, flexibility, attention to detail, and a passion for social media. By hiring a skilled social media manager, a brand can effectively engage with its audience, increase its reach and visibility, and ultimately achieve its marketing goals.
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